Mapping Journalism on Social Platforms

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Geopop is making Science journalism cool
And reaching 7 million people across platforms
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Francesco Zaffarano
May 2023
How Seen reaches 7 mln people cross-platform with mobile journalism
Yusuf Omar, co-founder of Seen, is empowering people to tell their stories using Snapchat, AR, and wearables
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Francesco Zaffarano
1
How Gen, știri is giving a voice to young Romanians on Instagram
Plus: introducing the list of journalism accounts on Instagram
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Francesco Zaffarano
April 2023
How The Marshall Project uses Reddit to reach new, underserved audiences
Audience director Ashley Dye shares insights on engaging with people through journalism on Reddit
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Francesco Zaffarano
How Insider boosts engagement with LinkedIn audio live events
Plus: let's meet at #IJF23 in Perugia
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Francesco Zaffarano
March 2023
How The Economist reached 2.7 mln subscribers with its LinkedIn newsletter
Plus: a new list of journalists on TikTok
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Francesco Zaffarano
How DW nails TikTok explaining German culture to its 350k Berlin Fresh followers
Plus: where is local journalism on TikTok?
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Francesco Zaffarano
3
February 2023
How Bellingcat gets 15k people on Discord to talk about investigative journalism
Plus: a climate journalism award and social media jobs
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Francesco Zaffarano
2
How Openly is disrupting LGBTQ+ news on TikTok
Plus: social media jobs for journalists and updates on the list of TikTok accounts
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Francesco Zaffarano
2
January 2023
GenZ news startup Ac2ality is taking over European TikTok
Plus: A reading list on the TikTok ban and social media jobs
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Francesco Zaffarano
How Telegram helps Radio Free Europe reach people in censored countries
Plus: social media jobs and some good reads
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Francesco Zaffarano
How Lupa is fighting disinformation and teaching media literacy on TikTok
With financial support from TikTok
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Francesco Zaffarano
1
© 2023 Francesco Zaffarano
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